Drive the Icons: An Invitation to the World’s Most Exclusive Driving Experiences


Jamie Ong
At Auto Icons, we believe cars are living icons of culture, craftsmanship, and connection. We exist to preserve their stories, share their soul, and create meaningful experiences for those who truly appreciate what driving can be. Drive the Icons is our next evolution: a meticulously crafted invitation for those who demand more than just travel - they seek to move through the world with unparalleled distinction.
Curated Routes Reserved for the Discerning Few
Hidden passes, legendary roads, and secluded routes that have long whispered to only the most knowledgeable drivers. Our bespoke driving retreats unlock access to terrain that even seasoned travelers seldom encounter.

Imagine gliding along alpine roads skirted by ancient grapevines, carving through valleys flanked by mountains, or disappearing into winding forest trails and untouched coastal pathways. From the timeless majesty of the Dolomites to the serene bamboo groves and highlands of East Asia, each journey is discreetly tailored to an exacting standard, marrying natural grandeur with precision planning.

Bespoke Experiences Beyond Driving
It’s a white-glove, bucket-list adventure designed to be as much about what lies beyond the wheel as the road itself. Leveraging our cross-continental network, Drive the Icons opens doors where others simply arrive - private estates, exclusive lodges, and local experts ensure that every stop is as carefully curated as the drive itself.

Expect luxury that matches the road’s challenge: from finely appointed accommodations to personal guidance steeped in local knowledge and automotive passion. This is a privilege, reserved for those who appreciate the finer art of driving and discovery.

Celebration of Connection and Culture
Our Drive the Icons bespoke experiences are about the connections made along the way. Each journey brings together a select group of passionate collectors and automotive aficionados, creating a vibrant community where new friendships are forged over shared thrills and unforgettable moments. Beyond the precision-crafted routes and rare vehicles, these experiences offer a unique chance to belong to a circle that values camaraderie, exclusive access, and a collective passion for automotive artistry.
Coming Soon: Unlock The World’s Legendary Roads
Drive the Icons is an exclusive portal to routes defined by history, nature, and the art of speed. For the collector and connoisseur who refuses the ordinary, this is an opportunity to traverse the world differently, with every detail refined, every experience curated.
If you understand the subtle language of rarity and legacy, if you appreciate the fusion of automotive mastery with bespoke luxury, Drive the Icons is your next essential journey.
Designed exclusively for discerning collectors and automotive connoisseurs, the site will offer seamless access to curated routes, private events, and bespoke journeys behind the wheels of the world’s most coveted cars. Expect a refined digital experience that reflects the exclusivity, precision, and passion of every drive. To be among the first to receive updates and exclusive invitations, we invite you to contact us directly via email or visit our Drive the Icons website for more information.